Analysis of an interview conducted by a white researcher with an African American nutritionist points to the significance of racial-ethnic dynamics in the conduct of qualitative research. Interviewers who follow the standard methodological rule—to let findings “emerge” from their data—may fail to hear the significance of race-ethnicity in the accounts of informants. Close analysis suggests that talk will sometimes reveal racial-ethnic dynamics even when these are not explicit topics and that active attention to such structured inequalities produces a more robust (...) analysis. Institutional ethnography and narrative analysis are discussed as alternatives to the grounded-theory approach to qualitative analysis. (shrink)